Effective and last updated: July 18, 2026
This Privacy Policy explains how Prime Construction & Excavation, LLC (Prime, we, us or our) collects, uses and shares information when you visit primecivildetroit.com, contact us, or respond to one of our advertisements. It applies to prospective customers, customers, vendors and other website visitors.
Information we may collect
- Contact information: your name, phone number, email address and preferred contact method.
- Project information: project type, service requested, address or city, approximate size or quantities, desired timing, your role, plans or bid-document status, and other scope details you choose to provide.
- Communications: information contained in calls, texts, emails and other messages you exchange with Prime.
- Website and advertising data: IP address, device and browser type, referring page or advertisement, pages viewed, approximate location, and interactions such as calls, form activity or button clicks.
How information is collected
We may receive information directly from you when you call, text, email or submit a lead form. We may also receive lead information from an advertising platform, such as Google, when you choose to submit a form displayed by that platform. The platform's own privacy terms also apply to information it collects.
The website text-message tool
When you use the Open Text Message to Prime tool on this website, the details you enter are used in your browser to prepare a text message on your device. The website does not transmit that message to Prime. Nothing reaches us unless you review and send the text through your messaging app.
How we use information
We may use information to:
- Respond to your inquiry and determine whether the requested work fits Prime's services and service area.
- Discuss scope, schedule a site visit, prepare an estimate or bid, and perform requested construction services.
- Communicate about an active or prospective project.
- Measure website and advertising performance, improve our marketing, and understand which inquiries result from our ads.
- Protect the website and our business, prevent fraud or misuse, and comply with legal obligations.
Analytics, advertising and cookies
We may use analytics and advertising services, including services provided by Google, to measure visits, advertisement interactions, calls and other actions. These providers may use cookies, pixels, device identifiers or similar technologies and may process website and device data under their own privacy policies. You can limit cookies in your browser and manage Google advertising preferences at Google My Ad Center. Blocking these technologies may reduce some measurement features but will not prevent you from calling Prime.
When information may be shared
We do not sell your personal information. We may share information only as reasonably needed with:
- Service providers that support communications, website hosting, analytics, advertising, scheduling, estimating or business operations.
- Subcontractors, suppliers, professional advisers or project partners when needed to evaluate or perform a requested scope.
- Government authorities or other parties when required by law, to protect rights and safety, or to investigate fraud or misuse.
- A successor or purchaser in connection with a merger, financing, reorganization or sale of all or part of the business.
Retention and security
We retain information only as long as reasonably necessary for the purposes described above, including project records, legal obligations, dispute resolution and legitimate business needs. We use reasonable administrative and technical safeguards, but no website, phone system or transmission method can be guaranteed completely secure.
Your choices
You may choose not to provide optional information. You can ask Prime to update or delete contact information we control, subject to records we must retain for legal or business purposes. To stop marketing texts, reply STOP. Transactional project communications may still be necessary while work is active.
Children and policy updates
Our services are intended for property owners, contractors, businesses and public entities, not children under 13. We may update this policy as our practices or services change. The effective date at the top identifies the current version.
Contact Prime
Questions or privacy requests can be made by calling or texting (313) 744-6050, or by mail to Prime Construction & Excavation, LLC, 12660 Mansfield St, Detroit, MI 48227.